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How to Measure Patient Experience in Clinical Studies: Driving Retention, Timelines and ROI

 
  October 17, 2025  
     
 
Xtalks, Online
2025-11-03


Everyone agrees that patient experience matters, but few can prove it. In a clinical trial landscape increasingly focused on equity, access and retention, patient-centricity has become a strategic imperative. Yet without a clear framework for measuring its impact, patient experience is too often dismissed as a soft metric rather than a business driver. This presentation reveals how Patient Experience Organizations (PXOs) transform engagement into measurable value, linking experience to ROI through dashboards, behavioral metrics and operational outcomes.

PXOs don’t just enhance patient satisfaction, they operationalize experience across the recruitment, enrollment and retention lifecycle. By applying behavioral diagnostics, digital tracking and activation-level modeling, PXOs provide real-time visibility into where engagement is working and where it’s leaking. This data not only informs study optimization but also allows sponsors and CROs to forecast timelines, reduce site burden and de-risk recruitment spend.

This is the blueprint for turning patient experience from a feel-good concept into a strategic growth lever. This session will show how the shift from anecdotes to analytics, and from intention to impact, proves that patient experience pays.

Register for this webinar to learn how maturity assessment, friction mapping and business value modeling can transform patient experience into measurable impact.

Keywords: Clinical Research, Clinical Trial Management, Drug Development, Patient Engagement, Patient Experience, Patient Recruitment, Patient Retention, Patient-Centricity, ROI
 
 
Organized by: Xtalks
Invited Speakers: John Seaner, Behavioral Science Consultant, Jumo Health
Michael Burton, SVP, Strategy & Value, Jumo Health
Joe Brady, VP, Executive Creative Director, Jumo Health
 
Deadline for Abstracts: 2025-11-03
 
Registration: Free Registration
E-mail: tristan@xtalks.com
 
   
 
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