Overview:
Patient Engagement is a cornerstone of quality patient care and Web Sites and Social Media are indispensable patient engagement tools.
Provider Web Sites and Social Media are inexpensive, easy to build and almost universal today.
HIPAA law still applies but is misunderstood by most health care providers and business associates in relation to patient communications.
Why should you Attend: This webinar provides the guidance needed to use Web Sites and Social Media in healthcare and stay compliant with HIPAA.
The HIPAA Rules, HHS/OCR guidance, Resolution Agreements provide a simple, easy to use blueprint using your Web Site and Social Media to engage patients and comply with HIPAA.
This session will explain the HIPAA Rules for Web Sites and Social Media. The secret is - HIPAA Rules are easy to follow, step-by-step - when you know the steps.
Areas Covered in the Session:
- A clear explanation of the HIPAA Rules that apply to Health Care Provider Web Sites and Social Media
- How to keep your Web Site and Social Media dynamic, effective and follow simple HIPAA Rules
- HIPAA Rules for Web Sites and Social Media are clear, unequivocal and easy to follow. It only takes one look at a Health Care Provider's Web Site or Social Media page to find violations
- What to look for on your Web Site or Social Media site -how identify violations - and how to fix them
- How to use advice from marketing professionals in a way that complies with HIPAA. Remember it is the Covered Entity who is responsible for HIPAA compliance - and liable for violations
- Patient Reviews? What Health Care Providers should, should not and must not do
Who Will Benefit:- Hospital Trustees
- C-Suite Executives
- HIPAA Compliance Official
- HIPAA Privacy Officer
- HIPAA Security Officer
- Health Information Technology Supervisor
- Practice Manager
- Risk Manager
- Dentist
- Optometrist
- Chiropractor
- Physical Therapist
- Podiatrist