NetZealous LLC, DBA TrainHR, Online Event
2016-05-11
Overview:
Brands and more importantly your business cannot be built without knowing whom to market to. Unfortunately, when beginning a business many believe that- Everyone knows of the business
- Everyone needs your offering
- Everyone can afford your offering
All are untrue. For any of your marketing needs to be relevant requires a keen view on your perfect consumer or rather directly linking to your target market.
Why should you attend: Target marketing is a concept that requires you to develop the practice with a specific niche. It is much better to go deep before you go wide. First and most importantly when you develop a target you hone in on those that more specifically understand and appreciate your value. Second, as these patients are treated they tell others helping to diminish your marketing.
In thinking of how to build a target market it is best to view the world as one large pizza or dessert pie. One can never eat it in its entirety. You cut a small piece depending on your hunger. Target marketing works similar. You want to first view the world in its entirety, and then make decisions on that portion of the world that will appreciate the value provided.
Areas Covered in the Session:- How to Develop Perception in the Market
- Learn 5 Methods of the Brand Experience
- The Seven Laws of Building Relationships with a Marketing Mindset
- Developing Awareness
- Building Community Around Awareness
- Deciding Who is Your Patient
- Establishing the Mix to Define the Brand
- Communicating Your Message With Value
- Creating Pathways to Clients - Marketing Magnetism
- Evaluating the Marketing Action Plan
Who Will Benefit:- President
- Sales Professional
- Operations Executive
- Logistics Manager
- Customer Service Manager
Drew Stevens President of Stevens Consulting Group is a renowned keynote speaker and author in customer service and selling. Drew works with business to create higher efficiencies in sales and service. Dr. Drew is the author of Split Second Selling, Selling the New Norm, Customer Momentum and Grand Slam Customer Service.
Experienced with helping entrepreneurs and mid sized business, Dr. Drew works with organizations that desire to dramatically accelerate business growth! Dr. Stevens has over 700 articles on customer service and business development and is frequently quoted by the media, and is often quoted in periodicals such as Personal Selling Power and Sales and Marketing Management, The New York Times, The New York Daily News, and Chicago Tribune. He can be reached at www.stevensconsultinggroup.com or 877-391-6821.
Contact Details: NetZealous LLC, DBA TrainHR Phone: +1-800-385-1627 Email: support@trainhr.com http://www.trainhr.com Twitter Follow us
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Invited Speakers:
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Drew Stevens Drew Stevens President of Stevens Consulting Group is a renowned keynote speaker and author in customer service and selling. Drew works with business to create higher efficiencies in sales and service. Dr. Drew is the author of Split Second Selling, Selling the New Norm, Customer Momentum and Grand Slam Customer Service.
Experienced with helping entrepreneurs and mid sized business, Dr. Drew works with organizations that desire to dramatically accelerate business growth! Dr. Stevens has over 700 articles on customer service and business development and is frequently quoted by the media, and is often quoted in periodicals such as Personal Selling Power and Sales and Marketing Management, The New York Times, The New York Daily News, and Chicago Tribune. He can be reached at www.stevensconsultinggroup.com or 877-391-6821.
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