Compliance Trainings, Online
2015-08-17
This webinar will provide insight on how to manage your marketing activity and gauge what regulatory risks your business is willing to accept when it uses social media. Attendees will see how a firm’s regulatory profile requires cooperation between marketing, regulatory affairs, legal counsel, manufacturing, engineering and finance departments. They will understand that a weak link in any department leaves the entire corporation vulnerable to FDA enforcement. And above all, attendees will also begin to apply the boundaries the FDA uses now and understand how easy it is to promote yourself into a corner. In this webinar: Learn how the FDA interprets advertising and promotion in principle and in fact Understand the ways a firm triggers a violation due to its social media practices See how sales and marketing departments play a central role, for better or worse Learn how the federal government holds executive management responsible for missteps in promotion and advertising practices Areas Covered in the Session : FDA labeling vis-à-vis promotion and advertising via social media Direct to consumer marketing issues Fair and balanced information considerations Context of messaging and target population Exemptions for social media use Management roles and responsibilities Who Will Benefit: Regulatory managers Product specification developers In-house legal counsel and contract specialists Owners and executive managers of new or developing firms of new or developing firms Third party consultants International trade managers Own label distributors Sales and marketing executives and managers
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