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CfPA - The Center for Professional Advancement, 90 Minute Accredited Online Training
March 18, 2014 at 11:00 a.m.–12:30 p.m. (ET)
Who Should Attend
This online training course will provide a basic understanding of what antiperspirants and deodorants are, historical evolutionary perspective, different types of antiperspirant formulations, and global market information.
After participating in this short course, participants will be versed in terminology, consumer stated and unstated needs, mechanism to antiperspirant delivery, and creative thinking to innovative development. It will be valuable to personnel within the cosmetic industry and especially to professionals in the following areas:
• Formulation Development
• Technical Service & Sales
• Marketing Description
This course will be available On Demand: March 19, 2014
Antiperspirants and deodorants have been around since the early part of the 1900’s. The category has evolved both in the US and globally as consumers became more concerned with their hygiene and personal perception in society. This 90-minute accredited online training course will provide a short snapshot of the category, what the differences are between different products, consumer needs, and what is in the marketplace today as antiperspirant and deodorant products.
• Definition of antiperspirants and deodorants
• Consumerism and global marketplace
• Sweat reduction and odor development mechanism
• Product forms
• Marketplace formula examples
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Organized by:
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CfPA - The Center for Professional Advancement |
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Invited Speakers:
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Eric Abrutyn, retired Sr. Principal Scientist from Kao Brands and founder TPC2 Advisors Ltd., Inc., consultants to the personal care industry.
Eric Abrutyn is a graduate of New York University-New Paltz with a Masters in Chemistry and of C.W. Post College/Long Island University with a B.S. in Chemistry. He has over 45 years of experience in the personal care cosmetics industry.
Prior to starting his own consulting firm – TPC2Advisor’s Ltd., Inc.. – Mr. Abrutyn was involved in innovation for over 40 years. Starting out as R&D Director at Wickhen Products Inc., he developed new classification of emollient esters, antiperspirant actives, and controlled release polymer entrapment technology. He later moved to consumer goods innovative development at Kao Brands where he was involved in reinventing the Curel® and Ban® brands before working on innovative technology for the John Frieda brands.
TPC2Advisor’s Ltd., Inc., is focused on utilizing Mr. Abrutyn's extensive and diverse experience to support clientele in the areas (1) antiperspirant technology, (2) siloxane polymer technology (3) skin and hair care formulation (5) Personal Care Cosmetic labeling (6) Technology Strategic planning and Ideation.
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Deadline for Abstracts:
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n/a
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Registration:
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Please click here for registration information.
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E-mail:
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sberg@cfpa.com
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