6,379 Covered Entity Social Media Sites and Counting: what to know and do before you join the list

Why Should You Attend:

• Can you pay loyal patients a fee for posting positive comments?
• What about a frequent patient discount?
• Are you prepared for the fallout from your workforce members posting of unflattering comments about you, other workforce members and even patients?
• What can you appropriately do about unhappy patients who generate ugly or possibly defamatory posts?
• Do you know what your written policies and procedures should say about social media use?
• What should you add to your sanctions policy?
• How to use social media effectively during a community-wide disaster?

This 90-minute webinar will discuss the numerous legal and compliance risks that surround a covered entity’s creation and use of social media to attract and retain patients.

Areas Covered in the Webinar:

• Why use social media at all?
• Why are the dangers of using social media to carry out professional functions with patients?
• What are the common sense limits of promoting the practice on social media?
• Why prohibit workforce members’ references to the practice when posting to their own or others’ social media pages?
• What should be covered in an effective workforce social media use policy?
• Gaining by-in and building workforce support for effective social media policies and procedures
• Trust but verify compliance
• Preparing for the worst: responding to vicious or even defamatory patient social media posts