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Essentials of Innovative Thinking

  September 03, 2013  
CfPA - The Center for Professional Advancement, 90 Minute Accredited Online Training
September 24, 2013 at 10:00 a.m.–11:30 p.m. (ET)

Who Should Attend
The short course will explore the many facets of innovation and ways to approach innovation to provide a more competitive advantage in the marketplace. The course is applicable across all industries and will be especially valuable to personnel in the following areas:

  • Product Development
  • Sales 
  • Marketing

In addition, those professionals working as formulators and in the technical service area will benefit greatly from this training.

This course will be available On Demand: September 25, 2013

This presentation focuses on (IC&CPD™) as a 5-step Innovation Continuum & Continuous Product Development Life Cycle — using the five “W’s to discuss the innovation and product development process. Innovation has been basically looked at as a linear path from start to finish. “Innovation Continuum” is innovation with a circular life-cycle that never stops. We need to think of a new beginning long before we are at the end of the process. That is a never ending continuous life cycle, along with the consideration of obsolescence of new products long before they are introduced into the marketplace.

One of the outcomes of this research into countless successful project teams was the staging from ideas to final launch and then follow up to secure strong market positioning. We will evaluate four key area for new product development and strengthening market positioning: (1) Strategic – vision and leadership, (2) Portfolio Management –resource and tasks, (3) Framework for new product development – ideation, decision-points, drivers, and (4) Destructive Innovation.

Organized by: CfPA - The Center for Professional Advancement
Invited Speakers: Eric Abrutyn, retired Sr. Principal Scientist from Kao Brands and founder TPC2 Advisors Ltd., Inc., consultants to the personal care industry.

Eric Abrutyn is a graduate of New York University-New Paltz with a Masters in Chemistry and of C.W. Post College/Long Island University with a B.S. in Chemistry. He has over 45 years of experience in the personal care cosmetics industry.

Prior to starting his own consulting firm – TPC2Advisor’s Ltd., Inc.. – Mr. Abrutyn was involved in innovation for over 40 years. Starting out as R&D Director at Wickhen Products Inc., he developed new classification of emollient esters, antiperspirant actives, and controlled release polymer entrapment technology. He later moved to consumer goods innovative development at Kao Brands where he was involved in reinventing the Curel® and Ban® brands before working on innovative technology for the John Frieda brands.

TPC2Advisor’s Ltd., Inc., is focused on utilizing Mr. Abrutyn's extensive and diverse experience to support clientele in the areas (1) antiperspirant technology, (2) siloxane polymer technology (3) skin and hair care formulation (5) Personal Care Cosmetic labeling (6) Technology Strategic planning and Ideation.
Deadline for Abstracts: n/a
Registration: Please click here for registration information.
E-mail: sberg@cfpa.com
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