Marketing Beverages, Fruit Juice and Sports Drinks in Compliance with FDA Regulations

Why Should You Attend:

Firms marketing beverages must be conscious of both the labeling and marketing requirements of FDA and FTC, as well as practical considerations for risk mitigation from consumer class action law suits. As consumers’ demand for healthy, “functional” and flavorful products has increased, firms must ensure that their beverages are labeled and advertised in a manner that complies with federal regulatory requirements and that their claims are substantiated with appropriate data.

This session is designed for food manufacturers and labelers and is focused towards helping both domestic and foreign entities in ensuring compliance with FDA and FTC regulations. The webinar will provide the requirements for juice labeling, health claims, “natural” claims and provide an update on the FDA’s regulation of caffeinated beverages. Case studies will be presented, as well as an update on recent enforcement activity. Finally, the webinar will discuss recent civil litigation involving beverage marketing.

Areas Covered in the Webinar:

FDA Requirements

• Labeling
• Flavoring/Fruit Juice Claims
• Health Claims/Nutrient Content Claims/Antioxidant Claims
• Natural Claims
• The “caffeine” issue
• USDA “Organic”

FTC Requirement and Issues

• Advertising
• Claims
• FTC Enforcement

Plaintiff’s Lawyers and Class Action Litigation

• Overview of recent beverage litigation
• Expected Litigation