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The Center for Professional Advancement, 90 Minute Accredited Online Training
January 15, 2009
Who Should Attend
This online training will benefit professionals in the following industries: Cosmetics, Household Products, Fragrance, Industrial and Institutional Products, Pharmaceuticals
Within the potential job functions of: Chemists, Formulators, Managers, Marketers, Retailers
In departments such as: Research and Development, Marketing, Management, Sales Description
Fragrance is not just chemistry, it involves creativity, the remarkable sense of smell, and the impact of odors on the brain. This 90-minute accredited online course will begin with a brief history of fragrance, how fragrances and some perfume classics are created. It will move on to the science of odor reception through the contributions of John Amoore (stereochemical theory), Luca Turin (vibrational theory) and Linda Buck (odor receptor gene family). We will see how age changes our perception of odors. Finally the course will examine the effects of fragrance on the brain via aromascience, pheromones and neuromarketing.
Module 1:
• The history of fragrance
• Fragrance creation
• Perfume classics
Module 2:
• Chemoreception
• The contributions of John Amoore, Luca
Turin, and Linda Buck
• The effect of age on olfaction
Module 3:
• Aromascience
• Pheromones
• Neuromarketing
Question and Answer Session
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Organized by:
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The Center for Professional Advancement |
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Invited Speakers:
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Steve Herman, Technical Sales Director for J. & E. Sozio
Steve Herman is Technical Sales Director for J. & E. Sozio, and has many years of industry experience. He is an Adjunct Professor in the FDU Cosmetic Science Program, teaching the Cosmetic Formulation Lab and Perfumery. He is a regular columnist for GCI Magazine and has written a book, Fragrance Applications: A Survival Guide. His SCC activities include service as Chairman of the NY Chapter in 1992, election to Fellow status in 2002, and instructor in its Continuing Education Program.
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Deadline for Abstracts:
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n/a
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Registration:
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Please click here for registration information.
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E-mail:
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salbers@cfpa.com
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