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Strategic Marketing

 
  August 10, 2007  
     
 
PharmaTraining Services, London UK
26 & 27 November 2007


The course will start at 9.00am on Monday 26 November with registration and coffee and finish at 5.00pm on Tuesday 27 November.

This 2 day course will consist of:

Day 1
Using Competitive Intelligence
*Beyond SWOT analysis
*The structure of the market and the patient flow
*How to gain competitive advantage by identifying the therapeutic decision points

Build The Positioning
*Three different levels of positioning
*The Value Proposition

Pre Launch Marketing
*What has to be done before the product is launched
*Scientific communication
*Managing the opinion leaders

Day 2
Pricing And Market Access
*How to decide what the price should be
*How to gain reimbursement

Product Launch
*A checklist of what has to be in place for launch and what success looks like
*The marketing plan

Brand Building
*The making of the brand personality

Life Cycle Management
*What can be done

Managing The Sales Force
*Standard sales force techniques and the role of strategic marketing

There will be a number of case studies, examples and break out groups throughout the course.

 
 
Organized by: PharmaTraining Services
Invited Speakers: Brian Roche
 
Deadline for Abstracts: N/A
 
Registration: http://www.pharmatrainingservices.com/about_us.htm
E-mail: judy@pharmatrainingservices.com
 
   
 
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