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Using ROI to Sell to the Life Science Industry

  November 18, 2004  
Kotler Marketing Group, San Francisco Airport Marriott, San Francisco, CA
February 28, 2005

Kotler Marketing Group will hold its Using ROI to Sell to the Life Science Industry training seminar on multiple dates/locations to help marketing and sales people in the Life Sciences industry understand the challenges of ROI-based selling and how to systematically overcome them. This event will walk you through the stages of the ROI selling process. During hands-on, work-group sessions attendees will identify situations where ROI-based selling is most advantageous; learn how to approach customers in the pharma, biotech and other Life Sciences industries about conducting an ROI analysis; learn how to avoid exaggerated ROI claims that undermine the credibility of the ROI analysis; use and understand expanded ROI calculations and various financial metrics (TOC, IRR, Payback); understand the ROI analyses of competitors; learn to use ROI to strengthen customer relationships; learn how to use ROI measures in developing effective collateral; and come away with best-practices for ROI presentations, sales tools and proposals. To register or get more information, visit http://kotlermarketing.com/resources/LifeSci.ROI.Seminar.pdf, call 800-331-9110, or email cnestor@kotlermarketing.com.
Organized by: Kotler Marketing Group
Invited Speakers: -
Deadline for Abstracts: -
Registration: Phone: 800-331-9110
E-mail: cnestor@kotlermarketing.com
Mail: Kotler Marketing Group
925 15th Street, NW, 4th Floor
Washington, D.C. 20005
E-mail: reg@ibcusa.com
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