Creating a Value Proposition for the Potential Participant and Their Family - Fourth in a Patient Recruitment Webinar Series

April 01, 2008

Drug Information Association, Online Jun 19 2008 Learn the nuances of successful recruitment planning and execution. Building awareness of a new study with potential participants has become more complex. Market research data has shown that many patients will not consider study participation unless the study is endorsed by their family doctor and supported by their family caregiver. Creating documents that patients will read, understand, and share before participating in a trial is important because it is one of the first opportunities the sponsor has to explain the purpose of the trial and convey what they are expected to do and what they will receive in return. Few sponsors or CROs prepare adequate patient education materials for these enfranchised members.

Organized by:			Drug Information Association
Invited Speakers:			1) John J. Needham CEOPatient Recruitment Strategy, LLC United States. 2) Kenneth A. Getz, MBA Senior Research Fellow, Center for the Study of Drug DevelopmentTufts University; Chairman, CISCRPUnited States. 3) Gary E. Barg Editor-in-Chief, Today's Caregiver; President The Care Giver Media GroupUnited States. 4) Nikki C. Fink Head, Patient Recruitment, North AmericaGlaxoSmithKlineUnited States.

Deadline for Abstracts:			-

Registration:			http://www.diahome.org/DIAHOME/Education/FindEducationalOffering.aspx?productID=16906&eventType=Webinar
E-mail:			dia@diahome.org

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