PharmaTraining Services, London UK
26 & 27 November 2007
The course will start at 9.00am on Monday 26 November with registration and coffee and finish at 5.00pm on Tuesday 27 November.This 2 day course will consist of: Day 1
Using Competitive Intelligence
*Beyond SWOT analysis
*The structure of the market and the patient flow
*How to gain competitive advantage by identifying the therapeutic decision points Build The Positioning
*Three different levels of positioning
*The Value Proposition Pre Launch Marketing
*What has to be done before the product is launched
*Scientific communication
*Managing the opinion leaders Day 2
Pricing And Market Access
*How to decide what the price should be
*How to gain reimbursement Product Launch
*A checklist of what has to be in place for launch and what success looks like
*The marketing plan Brand Building
*The making of the brand personality Life Cycle Management
*What can be done Managing The Sales Force
*Standard sales force techniques and the role of strategic marketing There will be a number of case studies, examples and break out groups throughout the course.
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