Netzealous LLC -MentorHealth, Online
Training Options Duration: 60 Minutes
Thursday, February 22, 2018 | 10:00 AM PST | 01:00 PM EST
Overview: In 2013, The US Department of Health and Human Services made major changes to
rules implementing The Health Insurance and Portability Act of 1996 (HIPAA) and Health
Information Technology for Economic and Clinical Health Act of 2003 (HITECH). Among the many
areas impacted by these rules (billing, marketing, research, IT security, etc.) is fund
raising. The amendments significantly modify the methods and practice that hospitals, their
institutionally related foundations, and other healthcare charities may or must employ when
using ANY patient or client information for fund raising.
The webinar will cover how to effectively implement the fund raising regulations in a manner
that increases both opportunities for philanthropic support and compliant implementation of
the new mandates.
The rules include specific operational requirements, some of which prohibit protocols that
were required under the original HIPAA regulations.
The "magic words" mandated by HIPPA-related regulations changed in multiple areas. The webinar
will cover all of these areas to ensure your organization is both legally compliant and
The types of information that may be used for fund raising changed significantly. This
presents numerous substantial fund raising opportunities, as well as challenges on the use and
storage of such information.
Among other areas to be presented are
The required method for individuals to opt-out of receiving fund raising communication
The methods of informing patients and clients of their right to opt-out from receiving fund
The broadly expanded types of fund raising communication subject to opt-out rights
How providers, hospital, and related fund raising foundation apply an opt-out election by an
The type of patient and client information that health charities may use for fund raising
The contents of provider's Notice of Privacy Practice
How clinicians can assist both their patients/clients and the health organizations with which
they are affiliated when it comes to fund raising
Why should you Attend:
Institutions that fundraise and have access to of HIPAA protected health information need to
be aware of opportunities to hone fund raising strategies to maximize philanthropic revenue
for your organization.
If your organization uses telephone or e-mail solicitations, you will learn how new specific
provisions of HIPAA now govern your fund raising activity, and effective policies to implement
Similarly, health related institutions that fund raise must make sure their fundraising
practices minimize the compliance risks and satisfy mandates governing the use of
If you are a health care professional who is affiliated with a fund raising institution, you
will learn how you can remain both ethically and legally complaint with patient privacy, which
assisting both your affiliated institution and your patient/client.
Institutions will learn about compliance requirements for donor data base management. You will
also learn effective and efficient strategies to maintain compliance.
You will learn how to keep your fund raising communication and related policies compliant
without impairing operational effectiveness.
Areas Covered in the Session:
New types PHI that may be used for fund raising
New requirements for Notice of Privacy Practices
New requirements for protocols to allow patients to opt-out of using their PHI for fund
Who Will Benefit:
CDO and Other Development Staff
CDO and IT Compliance Staff
General Counsel and General Compliance Staff
Physician Leaders (CMO, Department Chiefs, Division Heads)
CNO and Clinical Leaders
Administrative Department Heads
Joel Simon is one of the nation’s leading experts on the fund raising aspects of HIPAA. Joel
has been a member of the Maryland bar for more than 25 years, and his professional experience
includes work as the assistant in-house counsel at a community teaching hospital. Joel is an
editor of “Fundraising Under HIPAA” published by the Association of Healthcare Philanthropy.
He has lectured frequently on fund raising under HIPAA to national audiences since the
original HIPAA regulations were first proposed more than 12 years ago.
Price - $139
Netzealous LLC -MentorHealth
Phone No: 1-800-385-1607
Webinar Sponsorship: https://www.mentorhealth.com/control/webinar-sponsorship/