Overview:
What do your patients find when they Google you? An effective online marketing strategy encompasses much more than just a website. This program is designed to aid physicians and managers to understand the tools you will need to use to attract new patients to the practice, retain existing ones while creating and keeping a positive on line reputation and successful strategies to counteract negative reviews including litigation.
Why should you Attend: Attendees will learn : - What to do when you obtain a negative review - Can or should you sue?
- Learn how a physician successfully fought and won a slander suit against a patient
- How to counteract the damaging review to convince a judge to rule in the physician's favor
Areas Covered in the Session: - Search engine optimization, why this is important
- Website design and elements to include for search engine optimization
- Keywords that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings
- Branding your image
- Social Media - Facebook, Twitter, Linked-in, blogs and how to use it successfully
- Reputation Management Services
- Techniques for Projecting a Caring, Professional Image
- Ostensible Agency issues with Expense share groups
- Help, Healthgrades and how to obtain good reviews/counteract negative ones
Who Will Benefit: - Physicians
- Managers
- Administrators
- COO
- CEO