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ComplianceOnline, Online Event
2013-03-29
This training covers challenges to food marketing claims in FDA and FTC enforcement actions, consumer class action lawsuits, and proceedings brought by the National Advertising Division of the Council of Better Business Bureaus (NAD). It will discuss how to assess risk when considering claims, strategies for defending actions, and marketing trends in the food industry.
Why Should You Attend:The increasing use of marketing claims to promote health-related benefits of food, and product attributes such as “natural,” has resulted in more regulatory challenges as well as a flood of class action lawsuits brought by private plaintiffs under state consumer protection laws.
Areas Covered in the Seminar:
- FDA requirements for labeling claims.
- FTC requirements for advertising claims.
- Overview of state consumer fraud laws.
- NAD standards.
- FDA enforcement actions.
- FTC enforcement actions.
- NAD decisions.
- Class action lawsuits.
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Organized by:
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Complianceonline |
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Invited Speakers:
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Leslie T.Krasny, is a partner in the law firm of Keller and Heckman LLP, and manages the San Francisco office. She practices regulatory law, focusing on food and dietary supplements. Her areas of expertise include safety, labeling, advertising, recalls, inspections, ingredient evaluation, claim substantiation, Proposition 65, and biotechnology. Her clients include growers, manufacturers, distributors, importers, retailers, foodservice chains and trade associations, and she serves as General Counsel to the Produce Marketing Association. She is a frequent speaker and writer on food law issues, serves on the Food and Drug Law Institute’s Board of Directors and its Food and Dietary Supplements Committee, and is a member of the Editorial Advisory Board of Food Processing Magazine.
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Deadline for Abstracts:
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2013-03-28
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Registration:
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For Reg:http://www.complianceonline.com/ecommerce/control/trainingFocus/~product_id=702393?channel=Hummolgen
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E-mail:
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referral@complianceonline.com
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