The gala dinner is an opportunity to relax and network over a few drinks and enjoy great food will fellow attendees
Registration & coffee
8.25am
Opening remarks
› Carwyn Jones,
Head of Pharmaceutical Sales and Marketing, Networks in Health
PHYSICIAN AND PATIENT ENGAGEMENT
8.30am
Maximising data-driven partnerships between patients using social media and pharma
• PatientsLikeMe has recently launched communities for all patients with any conditions
• How do you use patient reported data and engage appropriately?
• Learn how patient data can impact business decisions in real time
› Dr Paul Wicks,
R&D Director, PatientsLikeMe
9am
The European epatients
• Who are they?
• How are they different from US epatients?
• How active and engaged are European e-patients?
• Which companies are truly engaging with their social media efforts?
› Silja Chouquet,
Founder, WhydotPharma
9.30am
Why physicians’ social networks will be crucial for your marketing strategy
- Analyzing the global landscape
- Understanding emerging partnering options and long-term opportunities
- How Marketing and Medical teams will need to adapt and collaborate
- Developing the new rules of peer-to-peer engagement
- Why pharma first movers will reap significant rewards
› Len Starnes,
Digital Healthcare Consultant & former head of Digital Marketing & Sales, Bayer Healthcare Pharma
10am
Engaging doctors through a network of local communities
• Know your doctors
• Building online relationships with physicians
• European communities
• Know what’s working
› Gareth Thomas,
International Development Director, Networks in Health
10.30am
Morning refreshments
11am
PANEL SESSION- Understanding physician online engagement and what they want from pharma
› Dr Sarah Jarvis,
GP, Richford Gate Medical Practice
› Dr Titus Gylvin,
Medical Director, Roche
› Dr Hamzah Baig,
Senior Medical Advisor, Digital Commerce, GlaxoSmithKline
CASE STUDIES OF ONLINE ENGAGEMENT
11.30am
Changing the face of customer engagement the Real MS Campaign – A case study in social media
• Integrity and trust – the currency of the internet
• How to get going – engaging internal stakeholders & managing the pharma environment
• Knowing when to keep quiet – tips for community management
• What to expect: The highs and lows
› Claire Payne,
Head New Customer Channels, BU NDD & Rhematology, MerckSerono
12pm
Collaboration and shared agendas – case studies in social media partnerships
• The possibilities digital media can bring to partnerships
• The development of sustainable online collaborations
• Case studies from Pfizer’s experience so far
› Andrew Widger,
Director, Media Relations EMEA, Pfizer
12.30pm
Lunch
1.25pm
Opening remarks from the chair
1.30pm
Nightmares about digital sheep
• Digital allows us to be innovators
• Are we seizing the opportunity or just being flock animals?
• How do you open the gate to new pastures?
› Kai Gait,
Digital Commerce Marketing Manager, GLaxoSmithKline
2pm
Overview of the award-winning DRIVE4COPD campaign
• Half of the estimated 24 million Americans living with Chronic Obstructive Pulmonary Disease have been diagnosed
• DRIVE4COPD was created to raise awareness of this serious disease and encourage all Americans over 35 to see if they may be at risk
• The campaign screened 1 million people using a variety of traditional and social media channels
› Emily Baier,
Associate Director, Public Relations, Boehringer Ingelheim Pharmaceuticals, Inc.
2.30pm
Is gaming tomorrows world?
• How do you make it engaging?
• A small peak into a Boehringer Ingelheim case
• Can you improve adherence with games?
• How do you communicated with tomorrows digital natives?
› Mark Petersen,
CRD Centre Manager, Boehringer Ingelheim
3pm
Afternoon refreshments
3.30pm
PANEL SESSION- Delivering value in communications through social media
MOBILE MEDIA
4pm
Mobile, the acceleration of everything - how to engage the connected consumer
• The digital patient
• Mobile market trends
• Future challenges in the pharma industry
› Jens Monsees,
Industry Head, Consummer Goods & Healthcare, Google
4.30pm
Healthcare professionals use of mobile devices
• Mobile phone ownership
• Mobile phone usage at work
• Mobile phone proportion that relates to work
› James Sherwin-Smith,
Chief Executive Officer, Devices 4 Limited
5pm
Closing remarks from the chair