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Digipharm Europe 2011

 
  June 09, 2011  
     
 
HNC, London
27/09/2011


 
8am

Registration & coffee

8.50am

Opening remarks from the chairs

9am

Moving beyond technology: Lessons learned from 2 years of pharmaceutical social media

• The impact new media has on the business mode
• A brief history of time: Lessons learned from 3 high profile social media projects
• Structuring the business for success
• Back To The Future: What challenges await us in 2012

EMEA Marketing Communications Manager, Janssen
9.30am

Communicate internally to make digital marketing a core organisational competence

• Create the right environment for digital to prosper
• Getting buy-in for making digital marketing an essential organisational competency

Senior Director, Global International Marketing Operations, Abbott
10am

PANEL SESSION- Digital strategy and change management

• A look at how digital is changing the way pharma operates
• How has the emergence of digital impacted the structure of your teams?
• What lessons have you learned about how to make digital work well within your teams?

CEO & Director of Digital Engagement, Creation Healthcare
Digital Healthcare Consultant & former head of Digital Marketing & Sales, Bayer Healthcare Pharma
›  Kai Gait,
Digital Commerce Marketing Manager, GLaxoSmithKline
Senior Director, Global International Marketing Operations, Abbott
10.30am

Speed networking and morning refreshments

DIGITAL CORPORATE COMMUNICATIONS

11.15am

PANEL SESSION- Using digital channels for corporate communications to engage and educate customers

• The use of different media channels
• Blurring the lines between PR and marketing

Senior Manager Corporate Communications, Amgen
Director, eMedia & Social Media Communications, Merck Serono
›  Peter Vanovertveld,
Director Communications, Government Affairs & Public Policy, Baxter Healthcare

SOCIAL MEDIA MONITORING

11.45am

Monitoring the conversations of key influencers

• Monitoring as an early warning system
• Monitoring leading to evaluation
• Monitoring leading to engagement

Head, Media & PR, Boehringer Ingelheim
12.15pm

AE monitoring and reporting

• The social media debate
• PV implications
• The future
• Take home

Senior Safety Advisor, GlaxoSmithKline
12.45pm

Lunch

REGULATORY & COMPLIANCE REVIEW

1.45pm

Exploring the future of patient communications: regulations, guidelines and risks

• Communicating with patients: What is and is not permissible?
• Should pharma be allowed to communicate the availability of support and drug information, directly to patients?
• How pharma can manoeuvre under strict regulations?

Director Communications, EFPIA
2.15pm

Making it up as you go along – reconnecting ethics, courage and commercial sense

• What the current rules and regulations tell us
• Is the current pharma compliance paradigm fit for purpose in the digital age?
• Ethical principles to commercial action – a re-starter guide

Managing Director, Pharmaceutical Ethics
2.45pm

Working with brand teams to implement successful compliant digital campaigns

• Compliance issues update
• Practical perspectives on compliant digital communications

Vice President & Global Compliance Officer, Sanofi-Aventis
3.15pm

Afternoon refreshments

3.45pm

Q&A session: What impact have the new PMCPA guidelines on social media had?

• How does the existing Code apply to pharma digital marketing and communications?
• Have the guidelines changed the way you work?

Managing Partner, Bluelight Partners
EMEA Marketing Communications Manager, Janssen
Managing Director, Pharmaceutical Ethics

AUGMENTED REALITY A NEW WAY TO ENGAGE

4.15pm

Augmented Reality a new way to engage

• An innovative digital tool should not just be a one-off; how to integrate a digital tactic with the rest of the marketing mix to support your strategy
• Using ingenious technology to create new interest in a well-known disease

Senior Renal Marketing Manager, genzyme Europe BV

eMARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT

4.45pm

The new rules of a multichannel marketing strategy

• A new reality: share and engage
• Adapt or perish: structure the change to multichannel media
• Keys of success of a digital marketing strategy

Commercial Operations Manager, Shire
5.15pm

Use of CRM to improve customer interactions and advance online communications

• Maximise the potential of online initiatives
• How to design, purchase and implement the technical application for quick and effective roll-outs

›  Christine Jordens,
CRM Manager, Janssen
5.45pm

Closing remarks from the chair

5.50pm

Networking drinks

7.30pm

Gala Dinner

The gala dinner is an opportunity to relax and network over a few drinks and enjoy great food will fellow attendees

 

Registration & coffee
8.25am
Opening remarks
›  Carwyn Jones,
Head of Pharmaceutical Sales and Marketing, Networks in Health
PHYSICIAN AND PATIENT ENGAGEMENT
8.30am
Maximising data-driven partnerships between patients using social media and pharma
• PatientsLikeMe has recently launched communities for all patients with any conditions
• How do you use patient reported data and engage appropriately?
• Learn how patient data can impact business decisions in real time

›  Dr Paul Wicks,
R&D Director, PatientsLikeMe
9am
The European epatients
• Who are they?
• How are they different from US epatients?
• How active and engaged are European e-patients?
• Which companies are truly engaging with their social media efforts?

›  Silja Chouquet,
Founder, WhydotPharma
9.30am
Why physicians’ social networks will be crucial for your marketing strategy
- Analyzing the global landscape 
- Understanding emerging partnering options and long-term opportunities
- How Marketing and Medical teams will need to adapt and collaborate
- Developing the new rules of peer-to-peer engagement
- Why pharma first movers will reap significant rewards

›  Len Starnes,
Digital Healthcare Consultant & former head of Digital Marketing & Sales, Bayer Healthcare Pharma
10am
Engaging doctors through a network of local communities
• Know your doctors
• Building online relationships with physicians
• European communities
• Know what’s working

›  Gareth Thomas,
International Development Director, Networks in Health
10.30am
Morning refreshments
11am
PANEL SESSION- Understanding physician online engagement and what they want from pharma
›  Dr Sarah Jarvis,
GP, Richford Gate Medical Practice
›  Dr Titus Gylvin,
Medical Director, Roche
›  Dr Hamzah Baig,
Senior Medical Advisor, Digital Commerce, GlaxoSmithKline
CASE STUDIES OF ONLINE ENGAGEMENT
11.30am
Changing the face of customer engagement the Real MS Campaign – A case study in social media
• Integrity and trust – the currency of the internet
• How to get going – engaging internal stakeholders & managing the pharma environment
• Knowing when to keep quiet – tips for community management
• What to expect: The highs and lows

›  Claire Payne,
Head New Customer Channels, BU NDD & Rhematology, MerckSerono
12pm
Collaboration and shared agendas – case studies in social media partnerships
• The possibilities digital media can bring to partnerships
• The development of sustainable online collaborations
• Case studies from Pfizer’s experience so far

›  Andrew Widger,
Director, Media Relations EMEA, Pfizer
12.30pm
Lunch
1.25pm
Opening remarks from the chair
1.30pm
Nightmares about digital sheep
• Digital allows us to be innovators
• Are we seizing the opportunity or just being flock animals?
• How do you open the gate to new pastures?

›  Kai Gait,
Digital Commerce Marketing Manager, GLaxoSmithKline
2pm
Overview of the award-winning DRIVE4COPD campaign
• Half of the estimated 24 million Americans living with Chronic Obstructive Pulmonary Disease have been diagnosed
• DRIVE4COPD was created to raise awareness of this serious disease and encourage all Americans over 35 to see if they may be at risk
• The campaign screened 1 million people using a variety of traditional and social media channels

›  Emily Baier,
Associate Director, Public Relations, Boehringer Ingelheim Pharmaceuticals, Inc.
2.30pm
Is gaming tomorrows world?
• How do you make it engaging?
• A small peak into a Boehringer Ingelheim case
• Can you improve adherence with games?
• How do you communicated with tomorrows digital natives?

›  Mark Petersen,
CRD Centre Manager, Boehringer Ingelheim
3pm
Afternoon refreshments
3.30pm
PANEL SESSION- Delivering value in communications through social media
MOBILE MEDIA
4pm
Mobile, the acceleration of everything - how to engage the connected consumer
• The digital patient
• Mobile market trends
• Future challenges in the pharma industry

›  Jens Monsees,
Industry Head, Consummer Goods & Healthcare, Google
4.30pm
Healthcare professionals use of mobile devices
• Mobile phone ownership
• Mobile phone usage at work
• Mobile phone proportion that relates to work

›  James Sherwin-Smith,
Chief Executive Officer, Devices 4 Limited
5pm
Closing remarks from the chair

 
 
Organized by: Health Network Communications
Invited Speakers:

New speakers for 2011:

  • Andrew Widger, Director Media Relations, Pfizer
  • Colin Mackay, Director Communications, EFPIA
  • Len Starnes, Head, Digital Marketing & Sales, General Medicine, Bayer Schering
  • Dr Titus Gylvin, Senior International Medical Leader, Roche
  • Christine Jordens, CRM Manager, Janssen
 
Deadline for Abstracts: 2011/06/09
 
Registration: Register online or call Sabrina on +44 (0) 207 608 7055
E-mail: kbarden@healthnetworkcommunications.com
 
   
 
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