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3rd Annual Integrated Relationship Marketing and Sales for Pharma

 
  March 17, 2008  
     
 
ExL Pharma, Sheraton University City - Philadelphia, PA
May 5, 2008 - May 7, 2008


ExL Pharma is proud to present our 3rd Annual Integrated Relationship Marketing and Sales for Pharma Conference -- Building on the success from the first two events, this year's conference will once again provide pivotal and innovative strategies to maximize your relationship marketing and sales efforts.

The first day will feature a sales force stradegy and technology seminar, coinciding with two patient adherence/compliance workshops. The second day will be dedicated to Integrated Relationship Marketing strategy and also provide presentations on multi-cultural marketing. The third day will feature two tracks – one on direct to patient and one on direct to physician marketing.

This is THE interactive marketing forum featuring pharmaceutical industry case studies, vendors presenting on capabilities to consider, and academics discussing the driving factors behind behavior.

 
 
Organized by: ExL Pharma
Invited Speakers:

Melissa Hunt
Associate Director of Clinical Training, Department of Psychology

UNIVERSITY OF PENNSYLVANIA

Gene Hull
Vice President, Senior Regulatory Counsel

WYETH

Carolyn Choh
Professor, Pharmaceutical Marketing Department

ST. JOSEPH'S UNIVERSITY
Thani Jambulingam
Head, Pharmaceutical Marketing Department

ST. JOSEPH'S UNIVERSITY
Mike Fowler
Virtual Sales Manager

ELI LILLY
Marc Schwartz
Director, Relationship Marketing

NOVARTIS
Kim Levy
Vice President, PRM Practice Leader

MICROMASS COMMUNICATIONS

Amanda Rhodes
Vice President of New Business Development

MICROMASS COMMUNICATIONS
Susan Eno Collins
Senior Vice President, Health Education

HEALTHED
Marty Silverman
Former VP, Sales & Marketing Operations

ESPRIT PHARMA
Nancy Phelan
Executive Director, Consumer Communications and eMarketing

WYETH
Jeanne Zucker
Senior Vice President, Strategic Business Development

INFOMEDICS
Lars Merk
Product Director

ORTHO-MCNEIL JANSSEN
Anthony Bianciella
Vice President of Marketing

MTI
Christine Wallner
Executive Director, Marketing

WYETH PHARMACEUTICALS
Mark Petersen
Director of Communication & Coordination

ASTELLAS
Elizabeth Sozanski
Senior Director, Marketing Strategy

ASTRAZENECA
Peter Pitts
President

CENTER FOR MEDICINE IN THE PUBLIC INTEREST
Kevin Nalty
Associate Director, Strategic Web Communication

MERCK
 
Deadline for Abstracts: N/A
 
Registration: http://www.exlpharma.com/eventRegister.php?id=108
E-mail: info@exlpharma.com
 
   
 
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