GTCbio, Philadelphia, PA
September 28-29, 2007
The strategic publication planning process is a tactical and time-intensive process. Today`s publication professionals not only have to deal with transparency challenges imposed by editors and the FDA but must consider before submitting clinical study results or data to any journal:- The appropriateness of journals/publications for their data
- How a publication fits into the company`s overall marketing strategy
- Working with specialized agencies to present those data
- Target publications and timeline development Our 2007 program provides key solutions for successfully utilizing publication planning as a launch pad for a strong commercial rollout despite regulatory roadblocks and deadline setbacks from journals. Topics to be discussed by our elite faculty include: - The future of publication planning -- Kill It of Grow It?
- Conflict of Interest challenges with a focus on:
- Authorship issues including improving transparency and disclosure of conflicts with medical writers
- A look at the compliance environment for publication planning
- Working with agencies in better managing timelines, output and expectations
- Message mapping -- Honing in on the Science, A Move Away from Marketing
- Clinical Trial Registries and Results Database -- A Look at the "What" and "When" with regards to:
- Managing vague regulatory guidelines
- Trial registration This program will benefit an executive or senior-level director from the pharmaceutical/biotech industries with responsibilities or involvement in the following areas: Marketing
Brand/Product Development
Clinical Development
Biomedical Communications
Global Medical Writing
Medical Research
Medical Communications
Scientific Communication
Medical Knowledge Management
Medical Affairs
Product Management
Medical Services
Medical Information
Publications
New Product Planning
Global Medical Education
Strategic Marketing
Medical Review
Business Support In addition, this program will be of interest to consultants, editors, medical writers and medical communication/information companies working in the area of publication planning. visit www.gtcbio.com for a detailed agenda.
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